Job Description

At AMPLIFY ROI, we are seeking a talented and motivated Demand Generation Manager to join our dynamic marketing team. As a Demand Generation Manager, you will play a crucial role in driving our company's growth by developing and executing comprehensive demand generation strategies. Your expertise in lead generation, digital marketing, and analytics will be instrumental in attracting and nurturing prospects, ultimately converting them into valuable customers.

Responsibilities:

• Collaborate with cross-functional teams, including marketing, sales, and product, to understand the target audience and market trends to develop effective demand generation strategies.

• Plan and execute multi-channel demand generation campaigns, leveraging various digital marketing channels such as email marketing, social media, content marketing, paid advertising, and SEO/SEM.

• Build and manage effective lead generation and nurturing campaigns to capture and convert prospects at different stages of the sales funnel.

• Optimize marketing automation and lead management processes to ensure seamless and personalized customer journeys.

• Analyze campaign performance and lead quality metrics to identify areas for improvement and implement data-driven strategies to increase conversion rates.

• Continuously monitor and report on campaign effectiveness, providing insights and recommendations to improve overall demand generation efforts.

• Collaborate with the content marketing team to create compelling and engaging content that resonates with target audiences and supports demand generation initiatives.

• Stay updated on the latest marketing trends, best practices, and technologies to drive innovation and achieve a competitive advantage.

• Manage and maintain the marketing technology stack, including marketing automation platforms, CRM, and other marketing tools.

• Assist in managing relationships with external vendors and agencies to support demand generation efforts.

Qualifications:

• Bachelor's degree in marketing, Business, or a related field (or equivalent work experience).

• Proven experience as a Demand Generation Manager or similar role, with a successful track record of driving lead generation and revenue growth.

• In-depth knowledge of demand generation tactics, including lead nurturing, content marketing, SEO, SEM, email marketing, and social media.

• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce).

• Strong analytical skills with the ability to interpret data and generate actionable insights to optimize campaigns.

• Experience with A/B testing and conversion rate optimization.

• Exceptional project management and organizational skills, with the ability to handle multiple campaigns simultaneously.

• Excellent written and verbal communication skills, with an eye for crafting persuasive and compelling marketing messages.

• Creative mindset with the ability to think strategically and innovatively to drive results.

• Strong team player with the ability to collaborate effectively across different teams and stakeholders.

Preferred Qualifications:

• Experience in B2B demand generation in a technology or SaaS industry.

• Knowledge of marketing attribution and revenue reporting.

• Familiarity with account-based marketing (ABM) strategies.

• Proficiency in marketing analytics and data visualization tools.

Additional Requirements:

• Fluency in English.

A dedicated and reliable home office setup with a stable internet connection.

Location:

• Remote

Benefits:

• Remote work options

• Competitive salary and performance-based bonuses

• Professional development opportunities

• Flexible work hours

• Employee recognition program

• Virtual team-building events

• Health and wellness initiatives

• Remote team lunches

• Charitable giving matching

• Remote onboarding support

• Work anniversary rewards

• Employee referral program

If you are a skilled and motivated Demand Generation Manager looking for a challenging and rewarding opportunity, we encourage you to apply!

To apply, please submit your resume, cover letter, and portfolio showcasing your previous demand generation campaigns and results.